How to Become a Podcaster and Share What You Know

October 03, 2022

I did it in 72 hours with my first episode

What Would Charlie Shoot? syndicated worldwide. Photo of me by my beautiful wife.

I never thought I would become a podcast host in a million years.

In my youth, I used to believe they were stupid and boring — that only metal music could enter my ears.

Yet, we live, and we learn new things.

Less than 72 hours ago, I was a husband, photographer, teacher, writer, adventurer, and digital nomad.

And now I am a podcaster sharing my photography knowledge and experience with others.

Why Podcasting?

Photo by Will Francis on Unsplash

The honest answer is that you need to be everywhere if you are a content creator and creating to make a living.

I discussed with a fellow Medium creator why they were leaving Medium.

The old story goes that you can’t post in one spot and ‘hope’ that people will find you.

As a creator, one must expand their wings to try new things to increase visibility and revenue streams.

It turns out that there is a fair bit of money to be made in successful podcasting.

And one must promote the hell out of what they love to get heard above the noise.

Many years ago, it was complicated to get your creations in front of the powers that be that controlled things like radio.

Now, in less than 72 hours, you can find them all — with some hard work and diligence.

You might ask yourself, why not go straight for Youtube?

If you do the math, Youtube requires you to have over 10k subscribers before you can join their monetization program.

And even after the 10k subscribers, you get paid peanuts on the dollar.

Many join the Tube of You with the hope that they will become famous overnight.

And many fail and give up after learning what an algorithm can do.

Yet, for podcasting, there is more hope.

You can syndicate to different networks and are not centralized with all of your eggs in one basket.

And it pushes your imagination like writing does.

How to start a podcast 101

Photo by Maxime Horlaville on Unsplash

Step 1: You will need a device to record on.

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Any cell phone will do as it will allow you to record and mix audio with some essential apps.

I prefer the iPhone 13 Pro Max as it already has a great mic and excellent photo quality.

You can also use your computer if you want to get fancy.

I prefer using my Mac book Pro because, as a creator, it allows a lot of versatility.

You can also use Windows machines, but I prefer Macs.

Step 2: You will need a primary microphone.

I debated on this for a long while about which microphone to select.

If you did not know this about me, I am a former audiophile who used to play in bands and became a music snob at one point in my life.

I tested the microphone on my phone just to see what I could do with it.

It sounded horrible as the pickup pattern that the microphone on the iPhone uses was too broad.

It picked up the neighbors screaming children, dogs barking in the streets, and many cars going by.

The audiophile in me cringed very hard.

So I bought a few microphones to test which I like the most:

All of these microphones were within my budget. They exceeded the quality of my iPhone while satisfying the audiophile in me.

Between the three different microphones, while I love the Shure SM58, I had to rule it out of the running as it does not easily fit in my backpack with a mixer and XLR cable.

It is a nearly indestructible microphone with an excellent reputation in the audio world. Still, it does not work for my situation of being mobile.

The Logitech Blue Yeti has a solid base and connects via USB to your computer (or cell phone with an adapter).

I enjoy the quality of the audio it produces, but I also ruled it out due to the weight in my backpack.

Being I travel a lot, any amount of weight you can reduce makes a big difference.

So I ended up going with the Boya BY-PM300.

It was surprisingly of equal quality sound to the Blue Yeti and at almost $100 less in its price point.

It is lightweight and easy to carry wherever you need it.

My only downside in selecting the Boya is that it feels like cheap plastic in my hands.

I like things that are well built, and for anyone that is not mobile like me, you might want to go with the Blue Yeti instead.

But this does not affect the sound quality.

Step 3: You will need some software to record with.

As I mention, I am an audiophile. I used to swear by listening to analog.

Yet, one day I started recording in the digital world.

For the longest time, when I worked as a musician, I used Avid Pro Tools.

However, in 2022, there are many great apps to get started with that do not break the bank:

  • Anchor: Anchor.fm is a free app and website purchased by Spotify. What I like about it is the ease of use to upload and how it links directly to Spotify for syndication. It also allows you to easily host your content to record and share now from one spot. One of the shining stars for me with Anchor is that it supports a great RSS feed. This is handy when you want to share your podcast with other places.
  • Garageband: This free software is built into the Mac. It is easy to use and very straightforward for anyone starting out. The upside to this software over Anchor is that it allows multi-track recording more precision. You can also record different instruments or sounds as a separate track here. In contrast, Anchor only lets you layer the built-in sounds that it supports or import another file from a different location.
  • Audacity: This very versatile app is built for both Windows and Mac users. It allows multi-tracking, just like Garageband, with accurate precision. You can also record directly to this app if you wish to create sounds outside of just voice. One plus for this app is that you can customize the data for your file export with the name of your podcast, technical details, and affiliations before exporting. In Garageband or Anchor, this is slightly more difficult.
  • iTunes: While you can’t record directly into iTunes, it is convenient to be able to manipulate the file information on your mp3, wav, flac, or other audio files for your podcast. If you import, you can easily export once again.
  • Digidesign ProTools: While this used to be the industry standard for all audio recording in professional studios, I will mention it here for those who want to explore their options. This is a professional option for those that have the budget. ProTools is great. I still have it for my music. Yet, it may be a bit of a learning curve for anyone starting out with podcasting.

Recording your show

Photo by Sandra Tenschert on Unsplash

Before diving in head first and recording something as a fly-by-night by the seat of your pants, I suggest outlining and planning your episodes.

It might sound fun to record something and submit it to the world, yet the best podcasters out there start with planning and knowing their audience.

Think about who you want to speak to, just as you do when you write here on Medium.

If you are thinking of speaking to everyone, don’t.

General targeting with your approach will not get you anywhere.

Find what and who you are interested in most and start there.

One suggestion for anyone starting out with podcasting or writing is to start with free writing.

Write daily for a week in a notebook with pen and paper.

After that week, look back at what you wrote and circle anything that stands out to you.

Write down all of the words that you circled on a clean page and find if there are any that overlap or repeat.

See if you can narrow it down to your top five favorites and start there.

Find ways to tie your top five together.

For example, mine are photography, teaching, writing, digital nomad, and inspiration.

As a photographer, professor, life coach, and adventurer, I can tie all of my experiences into these five categories for what I do.

And it might be difficult to narrow things down to five niches immediately, but the more you can narrow down, the better your time is spent.

If you can’t narrow down your niches immediately, test the waters on some things that come to mind with your podcast.

If you find that you want to talk about the best slice of pizza in your city one day, and the next you decide that you hate pizza — it is ok.

Start slow and see what works.

After you record your first show

Photo by Tim Mossholder on Unsplash

After you record a show and have put together your creative expertise, the final step is to upload it.

You will need a place such as an Anchor to host your podcast.

There are many places to host a podcast, including your personal domain, but if you are just starting out, it might be great to use Anchor.

You can easily upload from anywhere that you record content to them.

And when you do upload your show, make sure to share it everywhere.

Writers do not get read, or photographs never get seen because people are lazy and do not work to share things.

As a creator, you are your best advocate for getting your work out to the world.

You can’t just sit there and post something and expect the world to find you and applaud.

You have to actively engage people and tell people about what you do.

And for podcasting, a great start is to syndicate your podcast everywhere.

I suggest starting with Anchor because it already gives you great tools to syndicate to some of the most prominent places podcasts live.

You can submit to Spotify, Apple, and more with just a couple clicks from their page.

That was easy — you’re welcome!

And if you join Anchor, I would appreciate it if you could drop by and follow my new show, “What Would Charlie Shoot?” and give it a listen.

After all, we fellow podcasters and writers have to stick together.

And after you are done setting up Anchor, as a bonus tip, make sure to copy the RSS feed and list your podcast on as many different podcast sites as possible.

You can find my What Would Charlie Shoot? Podcast syndicated all over the globe on the sites and apps listed here.

Bonus tips for setting up your first podcast

Photo by Trac Vu on Unsplash

Five things that I completed in 72 hours to get my new podcast out there are:

  • Make it easy for people to find by sharing it in one spot. As you can see above, I made a link that states everywhere that you can find my podcast.
  • Send your podcast to everyone that you know. Even sending to your Mom counts as your number one fan. I sent mine out to my mailing list first. If you want to be on mine to get excellent tips and tricks, you are welcome to sign up here.
  • Use the same artwork and branding everywhere you post about your new podcast. Being recognizable is a good thing.
  • Write about your podcast on your blog. Hey, Medium is a great start!
  • Plan your second episode. It is always great to start with momentum and constantly have great ideas in the hopper.

People want to listen to real people. If you are a new podcaster like me, please feel free to say hello!

Leave a link to your podcast with what you talk about in the comments (but don’t blatantly spam), and be genuine.

And if you want to get a good idea of what a solid podcast looks like, you can visit mine here:

I hope this article is helpful and informative to you if you want to expand your repertoire as I am.

Cheers to many successful episodes on your podcast!

Hi, I am Charlie Naebeck
I am a husband, photographer, teacher, writer, and digital nomad.
Contact me here to book a photography coaching session.
Listen to My New Creative Podcast, "What Would Charlie Shoot?" weekly.
And Share YOUR Photographs in my publication "Share a Picture" here on Medium or on Flipboard.
I am:
-Voted in the top 10 photography teachers in NYC.
-Top photography and inspiration writer on Medium.
-Students in over 42 different countries.
-I also have written for
The Phoblographer, Adorama, Dpture, and more.
If you like what you read, please consider giving me a follow on Medium.
Thank you!